Here are a few examples of what curve ID have already done for their own campaign. It is important that I don't copy this as the brief states I must develop a concept that goes beyond the obvious and that illustrates your ability as a creative thinker.
I really like the way that these images show all the styles of jeans next to each other through the use of space and text. 2 of the images have the style and fit wrote on the images in a curve like way which fits well with the name and concept.
Due to using a model for my last project I had decided that I didn't want to use a model this time and explore using still life. I think before I decide this I must consider both areas and practice different techniques with and without a model.
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