Painting with light- Warren du preez and Nick Thornton Jones

When researching I have come across two photographers called Warren du Preez and Nick Thornton Jones. 

These two photographers have often experimented with light movement and how this works in fashion photography. E.g Big magazine / Swarvoski project. 

I really love the colours in this image and how the movement has been photographed. 

http://www.wnstudio.tv 

This is Warren and Nick's official website.

I aim to take inspiration from their work and use it in my own experiments with photographing the Levi  jeans.

Ideas

Here are my ideas for the levi's shoot. I made a mood board to show my ideas and inspiration.

Like I have already mentioned I like the idea of using models and making a set for the jeans so it is important  I experiment with both of these too see which works best for me.

One of my main ideas is to incorporate a washing line or incorporate the jeans being hung somewhere I think this would look really effective and different to the normal white background studio effect a lot of fashion brands use.

As the brief is to promote a curve range I would like to incorporate the tape measure aspect as I think this would link in well.

Current Levi's curve ID Imagery

Here are a few examples of what curve ID have already done for their own campaign. It is important that I don't copy this as the brief states I must develop a concept that goes beyond the obvious and that illustrates your ability as a creative thinker. 

I really like the way that these images show all the styles of jeans next to each other through the use of space and text. 2 of the images have the style and fit wrote on the images in a curve like way which fits well with the name and concept.

Due to using a model for my last project I had decided that I didn't want to use a model this time and explore using still life. I think before I decide this I must consider both areas and practice different techniques with and without a model.

Inspiration

I really like this image that I found when researching into Levi's curve ID. I really like how the image has been set up and all of the 3 pairs of jeans are shown.
This image also proves that you don't need a model to show the jeans different style and that a nice set up image can look just as effective.

http://freakdeluxe.co.uk/levis-curve-id/

Levis Curve ID

The brand my brief is set on is Levis curve ID.
For this I need to create a suite of imagery for the website that needs to be unique, exciting and outside the boundary of stark product shots on white background.

Curve ID has been specifically made for women who carry more curves than usual so they can be confident about their body.

LOVE YOUR SHAPE

Finding the perfect, body-loving fit should be as easy as identifying your shape and selecting a rise. That’s why we created Levi’s^®Curve ID, a revolutionary way to find your new favorite jeans.

Love Creative

Who are Love creative?

Love creative are a company that advertise and design brands through digital. They call this Brand activation.
Brand activation is bringing brands to life in a way that starts conversation with consumers.

They use lots of different sources to show their brands such as television, print, digital (online), retail and telephone.

'Love finds the most interesting things to say about your brands in the most interesting ways"

They work with a number of brands such as Diageo, Levis, Virgin, CAT, and Umbro just to name a few. 

New Brief

I have now been giving a new brief from Love creative which I am going to carry on with on this blog. The brief is to produce images for Love creative of Levis Curve ID section. The task is based on a real brief that Love Creative have received from Levi's.