The product i have decided to choose is "Ballet Candy" by Swift & Co. The reason I have chosen this is because Ballet shoes are something that a girl of my age would wear so I feel that I will have a good understanding of how this product should be worn and also promoted. They are very popular on the high street. I am also a dancer and Ballet shoes are therefore a big part of my life giving me a good understanding and inspiration into this product.
Through out this blog I will record all of my research and inspiration on how I will eventually come up with a specific client branding pitch for the product "Ballet candy".
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